Startuper's smoothies
Project Overview
Startuper’s Smoothies came to me with a bold mission: show the world that fast food doesn’t have to be junk food. I partnered with the founding team to create a multi-platform video campaign that captured the brand’s core message - healthy, functional smoothies for busy minds and fast-moving lives. Our goal was to position the product as the smart, feel-good choice for startupers, athletes, and anyone always on the go.
Scope of Work
- Concept development and visual storytelling
- Produced 5 short video ads tailored for social media use
- Created snackable formats for Instagram, TikTok, and paid campaigns
- Scripted, filmed, and edited content highlighting product benefits
- Delivered motion-first visuals that reinforce the brand’s voice
Final Outcome
The campaign helped amplify Startuper’s Smoothies across digital channels, challenging outdated ideas about fast food. With a blend of humor, clarity, and energy, the videos helped reshape consumer habits, turning a niche product into a lifestyle statement. Healthy, quick, and actually cool.
