Commerzial
Project Overview
Commerzial came to me with a challenge: turn their strong offline reputation into a compelling, conversion-driven digital presence on LinkedIn. As a consultancy working with global B2B clients, they needed more than just visibility—they needed qualified leads, thought leadership, and a digital brand that matched their real-world impact.
Scope of Work
- Optimized 3 company and personal LinkedIn profiles to improve visibility and alignment
- Built a content plan targeting B2B decision-makers, driving consistent engagement over 3 months- Designed and published 17+ high-performing posts with custom visuals and copy
- Launched and promoted 6 webinars, increasing attendance and session time by 35%- Developed an engagement strategy that boosted connection requests and post interactions by 2×
- Led lead generation campaigns focused on key commercial personas, delivering qualified inbound leads
- Tracked performance weekly and iterated strategy based on CTR, reach, and conversion insights
Final Outcome
The strategy delivered real growth:
- 100+ qualified leads generated
- LinkedIn followers grew from 2,152 to 5,012
- Profile views increased by 94%
- Thought leadership content established Commerzial’s voice in the industry
- Consistent engagement and live events built a stronger digital sales funnel
