FM Buttons

I worked with FM Buttons to elevate their digital presence, sharpen their brand positioning, and drive growth through creative content and paid media. As a sustainable manufacturer partnering with both indie designers and major fashion houses, they needed a digital strategy that reflected their values—sustainability, quality, and craftsmanship—while delivering measurable business results.

- Strategy & Research: Defined creative angles and aligned branding, content, and ad strategy

- Content Production: Created 70+ visuals and videos showcasing FM’s sustainable story

- Paid Media: Launched targeted Meta ad campaigns, optimizing for CTR, CPA, and ROAS

- Branding: Refined messaging and visual identity to emphasize craftsmanship and purpose

- Website Optimization: Enhanced navigation, visuals, and storytelling for a stronger UX

The project delivered both creative cohesion and business impact:

• +15% CTR, -20% CPA, and +300% ROAS on Meta campaigns
• Over 70 custom visuals and videos produced for multi-platform use
• A brand identity rooted in sustainability and clarity
• A refined website that better converts and tells FM’s story
• FM Buttons now stands out as a leader in sustainable fashion manufacturing with a digital presence to match